Managing your team to create the best SEO
- Part 1SEO innovations on the horizon
- Part 2 Managing your team to create the best SEO
Show Notes
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0:00Managing SEO teams and creating a diverse team with different perspectivesHighlights the importance of having at least one extroverted person on a team to encourage others to share ideas and ask questions.
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6:36Evaluating and nurturing SEO team members' soft skills.Suggests using various strategies to nourish team members, including personality-based feedback and shadowing.
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15:38Leadership, micromanaging, and innovation in marketing teams.Managers should step up for their team, advocate for them, and provide recognition, but avoid overprotectiveness that holds them back.
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25:46SEO team management, quality control, and leadership.Emphasizes the importance of explaining the "why" behind changes to build trust and nurture team members.
Quotes
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“Everybody has to be good at everything to a certain level, but we can all have specialties.” - Stacey Clermont
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“Team dynamics matters more to me than individual specialties.” - Stacey Clermont
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“You need to protect your team. You know, and they need to know you're protecting them as well.” - Stacey Clermont
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“I think sometimes as a manager, you're concerned that your supervisors or your C suite is going to see you as not doing your job if you're delegating or if you're giving freedom or if there is a mistake that goes out.” - Stacey Clermont
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“Marketing in general, has some ego in it.” - Stacey Clermont
- Part 1SEO innovations on the horizon
- Part 2 Managing your team to create the best SEO
Up Next:
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Part 1SEO innovations on the horizon
Stacey Clermont, SEO Director at GALE, discusses upcoming SEO innovations and their potential impact on digital marketing strategies. In this episode, Stacey shares her opinion on emerging technologies impacting SEO and organic growth strategies, preparing for changes in search engine algorithms and updates, key trends in user behavior for SEO strategy planning, and best practices for mobile-first indexing and optimization.
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Part 2Managing your team to create the best SEO
Stacey Clermont, SEO Director at GALE, discusses strategies for managing your team to enhance SEO outcomes. In this episode, Stacey shares her opinion on managing SEO teams and creating a diverse team with different perspectives, evaluating and nurturing SEO team members' soft skills, leadership, micromanaging, and innovation in marketing teams, and SEO team management, quality control, and leadership.
